The company said it held its annual shareholders meeting on Tuesday and appointed Isaac Lee, chairman and CEO of HYBE America, as an inside director, and Kevin Mayer, a former senior vice president at The Walt Disney Co., as an outside nonexecutive director.
Lee currently oversees HYBE’s business across the United States and Latin America. HYBE said the appointment is intended to unify decision-making between headquarters and overseas bases and to improve execution in North America and Latin America. Lee is also expected to help advance the company’s “multi-home, multi-genre” strategy to secure artists and content across genres through regional hubs.
Mayer is regarded as a strategy specialist in the global media industry. HYBE said he led the launch of Disney+ while serving as senior vice president and chief strategy officer at Disney, and later built experience in platform and content investment through roles including TikTok CEO and as a co-founder of Candle Media. HYBE said it expects Mayer to provide professional advice on strengthening its global platform business, investments and strategic partnerships.
“With key experts from the global platform and media industry joining the board, we expect our decision-making system to become more advanced,” a HYBE official said. “The addition of Isaac Lee and Kevin Mayer will support HYBE’s sustainable growth in global markets.”
* This article has been translated by AI.
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