The bank said Sunday it will designate 15 locations that have remained in business for at least 100 years as “100-year branches.”
The list includes the Jongno Financial Center, Seoul City Hall Financial Center, Incheon Branch, Jeonju Financial Center and Dongnae Financial Center, among others. Each site will receive a commemorative plaque and monument reflecting its history and tradition, the bank said, as it seeks to underscore their role as local financial hubs and to thank customers.
Woori Bank also said it has developed a new “heritage” design to strengthen its brand identity and will apply it across customer touchpoints. The design will be introduced first on everyday items such as shopping bags and business cards, so customers can more naturally experience the bank’s history and brand value while using its services.
“Woori’s 127-year history was possible because of the trust of customers and local communities,” a bank official said. “By revisiting our 100-year branches, we will reaffirm that value and continue strengthening our role as a financial partner.”
* This article has been translated by AI.
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