KITA and KOSA partner to accelerate artificial intelligence adoption in trade sector

by Park Sae-jin Posted : May 13, 2026, 14:52Updated : May 13, 2026, 14:52
Courtesy of KITA
Courtesy of KITA

SEOUL, May 13 (AJP) - The Korea International Trade Association and the Korea Artificial Intelligence and Software Industry Association signed an agreement on May 13 to accelerate artificial intelligence transformation and enhance the global competitiveness of South Korean exporters. The two organizations established the partnership at the Trade Tower in Seoul to help businesses navigate changing international trade conditions, the Korea International Trade Association said Wednesday.

A recent survey conducted by the Korea International Trade Association (KITA) highlighted a significant gap between the perceived importance of artificial intelligence and its actual implementation. Among 444 exporting firms surveyed between March 30 and April 10, 2026, only 17.9 percent of manufacturing companies reported using the technology in their operations.

Under the new memorandum of understanding, the associations will launch a joint consultative body to facilitate business matching between member companies and foster specialized digital talent. The Korea Artificial Intelligence and Software Industry Association (KOSA) will work with KITA to organize networking events that connect export firms with software providers to identify practical technical solutions.

The groups also plan to hold joint seminars and one-on-one technical consultations to share successful cases of digital transformation. These programs are designed to provide customized support for individual exporters looking to optimize supply chains and manage regulatory risks through digital integration.

"From discovering overseas buyers to optimizing supply chains and predicting regulatory risks, the use of artificial intelligence in the export field is a task that can no longer be delayed," said KITA Chairman Yoon Jin-sik. KOSA Chairman Cho Jun-hee added that the joint consultative body will provide practical support to help software companies expand into the global market alongside the trade industry.