Paldo is a South Korean instant noodle maker, while hy is a food and beverage company known for its probiotic products. The companies said BTS took part in the brand from the planning stage.
ARIH is built around the concept of balance and health in everyday life. The brand name comes from a Korean word meaning "beautiful" or "graceful," with the final "H" standing for harmony, happiness and health.
The lineup consists of three product categories: Modern Noodle, a stir-fried noodle product combining elements of pasta and ramen; Postbiotic Energy Drink; and Dual Biotic Soda, a low-sugar, low-calorie take on soda.
The products were released in South Korea on Monday through hy's online mall hyFredit and Naver Smart Store. The companies plan to expand sales to other online marketplaces, convenience stores and major retail chains.
ARIH first entered the overseas market through Walmart in the U.S. on April 24. The companies said the brand received a bestseller badge on Walmart's online store within three days of its launch, with some areas seeing temporary shortages due to strong demand.
Paldo and hy plan to expand ARIH to additional markets, including Japan, Mexico and Canada.
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