Naver will provide a variety of content for viewers of the 2026 FIFA World Cup, including live streaming and AI-generated features. The streaming platform Chijijik will offer live broadcasts and watch parties, utilizing artificial intelligence (AI) for content creation.
On June 11, Naver announced that it will stream all matches of the 2026 FIFA World Cup, which will take place from June 12 to June 20 (Korea time). The platform will also feature watch parties with popular streamers and creators.
This World Cup is set to be the largest ever, featuring 48 countries and 104 matches. Naver is focusing on stable streaming and real-time interaction through Chijijik.
Naver plans to actively utilize AI for this World Cup coverage. Real-time AI-generated short clips will be available during live broadcasts. After each match, highlights featuring players and game summaries will be quickly uploaded to provide content for users who miss the live action. Additionally, AI briefings based on official FIFA data will be offered before, during, and after matches.
Collaborative content with Nexon will also be featured. By combining user data from both companies, personalized Nexon game content will be provided within the Chijijik interface. Customized banners reflecting user interests and gaming history will encourage seamless transitions from streaming to gaming, enhancing the connection between content viewing and gaming experiences.
Starting June 12, users watching broadcasts in the football and Nexon game categories will have access to three mini-games based on 'FC Online' directly within the broadcast screen.
Nexon and Naver signed a strategic partnership last September to combine gaming and viewing experiences using AI and data. The two companies plan to attract users from Nexon's gaming audience to the Naver and Chijijik platforms through account linking, aiming to enhance the lock-in effect of simultaneous gaming and content consumption.
Additionally, Naver will operate a dedicated community lounge for football fans and experts to freely cheer, analyze, and discuss. The platform will provide various real-time data, including win probabilities, championship predictions, match and player statistics, and expected advancement probabilities for each round.
* This article has been translated by AI.
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