Emart Launches Mid-Year Discount Event Featuring Popular Foods

 
Emart is set to hold a mid-year discount event featuring popular food items.
 
From June 18 to 24, Emart will offer significant discounts on food products that have gained popularity in the first half of the year, the company announced on June 16.
 
One of the standout items is the old-fashioned fried chicken priced in the 2000 won range. From June 18 to 21, Emart will sell its 'Half-Price Old-Fashioned Fried Chicken' at a discounted price of 2,980 won when purchased with a promotional card. This product is made using domestically sourced chilled chicken.

The old-fashioned fried chicken was a hit during the 'Goraeit' event in March, selling over 80,000 pieces in just one week. Emart aims to attract customers again by reintroducing it at a lower price in the 2000 won range.

U.S. chilled beef will also see substantial discounts. During the event, all U.S. chilled beef products will be 40% off when purchased with a promotional card, with an additional 10% discount for customers using Samsung cards. Some items, such as fresh ribs and packs, may have different discount rates.
 
The flagship product, U.S. Prime Chuck Eye Roll, can be purchased for 2,490 won per 100 grams with a maximum discount of 50%. Emart has expanded the selection to include various cuts such as flank steak, sirloin, short ribs, and brisket.

In addition to price reductions, Emart will also host an 'Unlimited Selection' event to enhance the in-store shopping experience. From June 18 to 21, customers can participate in the 'Lotte Snack Unlimited Selection' and 'Harim Instant Rice Unlimited Selection' events.

The Lotte Snack Unlimited Selection allows customers to fill a designated box with snacks without quantity limits for 25,000 won. A similar event held from late January to early February saw a 20% increase in sales in the snack category compared to the previous year, along with a 15% rise in customer numbers.

The Harim Instant Rice Unlimited Selection involves filling a mini bag with instant rice for 19,980 won, offering a variety of products including white rice, mixed grains, and black rice.

Jung Woo-jin, Emart's marketing head, stated, "Emart will continue to strive to offer products and prices that satisfy our customers."
 
Meanwhile, Emart is running food and electronics discounts until June 17 for customers watching the North and Central America World Cup at home. The promotion includes a '5 Cans Selection' event for 18 types of imported beers, along with discounts on popular deli items such as fried chicken, pizza, and assorted sushi.