On June 21, Hyundai Motor Group announced that Hyundai, Kia, and Genesis will participate in the '2026 Busan Mobility Show,' which opens on June 26, to present their future strategies.
Hyundai will debut the fully redesigned eighth-generation model, the 'All-New Avante,' at the mobility show. This new Avante returns six years after the launch of the seventh-generation model (CN7) in 2020 and represents a key model in the domestic compact sedan market. From January to May this year, it recorded domestic sales of 24,352 units, ranking third in sales within the Hyundai brand.
The new Avante will feature the next-generation infotainment system, 'Pleos Connect.' This system is based on the Android Automotive operating system and offers an intuitive user experience similar to that of smartphones. It is confirmed as Hyundai's second application of this system, following the recently launched partial model change of the Grandeur.
Hyundai plans to provide experience content for Pleos Connect to expand customer experiences based on software-defined vehicles (SDV). Additionally, it will showcase electrified models such as the Ioniq 5, 6, and 9, Kona Electric, Staria Lounge EV, and the hydrogen fuel cell vehicle Nexo, demonstrating its competitiveness in electrified mobility.
Launched in June last year in the domestic market, the PV5 is a mid-sized electrified model that can be configured with various interior layouts based on its intended use. It has recently been recognized for its marketability, winning 'Best Large Vehicle' at the 2026 Autocar Awards organized by the British automotive magazine Autocar.
Kia will also showcase practical applications of the PV5 collaboration models, including an AI patrol car, a mobile bank, and a children's school bus. Additionally, it will display the future concept car 'Vision Metatourismo' and its EV series, which were introduced during the 80th anniversary event.
Genesis will intensify its high-performance brand strategy with the Magma initiative, presenting the Magma GT concept and the GMR-001 hypercar design model, which was unveiled at the 24 Hours of Le Mans in France, for the first time in Asia, signaling a new direction for the brand.
Industry experts anticipate that this year's Busan Mobility Show will serve as a competitive platform for future mobility technologies, including software, electrification, and PBV, beyond merely showcasing new vehicles.
* This article has been translated by AI.
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