Seonjin, a specialized livestock food company, is expanding its collaboration with the local community in Anseong by developing products that utilize regional agricultural and livestock resources. The company plans to strengthen ties with the local economy by introducing menus and products that incorporate local specialties alongside the establishment of a livestock food complex.
On July 1, Seonjin announced that it is positioning Anseong as a key hub for livestock food production and distribution, focusing on the development of menus and products that leverage local agricultural resources.
A notable example is the 'Anseong Honey Pear Bulgogi Set,' launched in June at the Anseong Matchum Rest Area. This menu features 'Anseong Honey Pear Bulgogi Sauce,' which incorporates local specialties like honey and pears, as part of a collaborative effort between Seonjin and Anseong City to develop regionally specialized menus.
Last year, Seonjin developed marinated pork using its proprietary tenderizing technology applied to pork hind leg meat sourced from local farms in Anseong. This product is currently used in dishes such as stir-fried pork and kimchi stew sold at the Anseong Matchum Rest Area.
Additionally, a traditional distilled liquor called 'Haeya,' made from Anseong rice, has recently begun online sales. Seonjin collaborated with a local brewery to create this liquor, which pairs well with its branded pork, 'Seonjin Pork Han-don,' and plans to expand sales through dining channels like specialty grilled pork restaurants.
Seonjin intends to continue developing products that utilize local agricultural and livestock resources while broadening its collaboration to include traditional markets and nursing homes, thereby enhancing the consumption base for local products. Last month, the company participated in community events, such as sponsoring the 15th Yangseong Sports Festival, to foster engagement with the local community.
Meanwhile, Seonjin is establishing a livestock food complex in Yangseong-myeon, Anseong, covering approximately 229,000 square meters. This complex will include meat processing facilities, logistics warehouses, livestock processing facilities (LPC), and experiential facilities, with a total investment of 298.7 billion won expected by 2029. Seonjin anticipates creating around 1,000 jobs and stimulating the local economy through this initiative.
A Seonjin representative stated, "Anseong is a crucial hub in our livestock food production and distribution strategy. We will continue to pursue various collaborative projects that allow us to grow alongside the local community while building infrastructure."
* This article has been translated by AI.
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