Naver's streaming platform Chijijik has surpassed 5 million monthly active users (MAU) for the first time, thanks to the impact of the 2026 FIFA North and Central America World Cup broadcasts.
According to data analysis firm WiseApp & Retail, Chijijik recorded 5.24 million MAU last month, marking the highest figure since its launch. This represents an increase of 2.48 million from the previous month (2.76 million), reflecting the effects of the World Cup, which began on June 12.
By age group, users in their 40s saw the largest increase, with 780,000 new users. This was followed by users in their 20s (640,000), 30s (480,000), under 10 (250,000), 50s (250,000), and those over 60 (90,000).
Naver attracted users to Chijijik with its 'Watch Together' feature, allowing viewers to watch matches alongside streamers. The match between South Korea and Mexico recorded a cumulative viewership of 4.78 million, while the final group stage match against South Africa reached a peak of 4.938 million viewers.
Other broadcasting apps that participated in mobile coverage also saw user increases. KBS+ had approximately 500,000 MAU in June, an increase of 180,000 from the previous month, while JTBC NOW reported 230,000 MAU, up by 170,000.
This survey was based on a sample study conducted by WiseApp & Retail among South Korean Android and iOS smartphone users.
* This article has been translated by AI.
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