Consumers are expected to shift away from the traditional method of searching for travel destinations and booking accommodations or activities. A new service allows users to open the app without specific plans and receive personalized travel recommendations and activities, similar to social media feeds.
NOL Universe announced on July 10 the beta version of its 'Discovery' service, which offers daily personalized content on its leisure platform NOL.
◆ Exploring feeds instead of searching for destinations
The most significant feature of this service is the elimination of the search process. Instead of requiring users to input a specific destination or product name, the app now continuously displays trending content in a feed format at the top of the main screen.
Users can scroll through the screen like they would on social media, discovering popular travel spots, accommodations, and unique experiences, allowing them to make reservations immediately. The aim is to naturally draw out potential preferences that users may not have been aware of.
NOL aims to establish itself as a daily-use platform for weekend outings and everyday leisure, rather than just an app used temporarily during vacation seasons or special occasions.
◆ AI agent analyzes trends and matches products
The new service environment operates based on AI agent technology independently developed by NOL Universe. The AI analyzes leisure trends spreading across external social media, as well as internal search volumes, booking rates, and user reviews in real-time.
Once data collection is complete, the AI automatically handles the entire process of securing images needed for the recommendation feed, matching related products, and writing descriptive text. This structure is further enhanced by incorporating individual users' service usage history to complete personalized leisure recommendations.
Yoon Hyun-mo, Chief Product Officer of NOL Universe, stated, “This is the first step toward becoming a platform that not only finds products users want but also suggests enjoyable experiences they may not have realized they wanted. We will refine the combination of technology and data to enhance user convenience.”
* This article has been translated by AI.
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