헥토헬스케어의 이너뷰티 브랜드 '온리추얼'이 올리브영 프로모션 효과로 성장세를 이어가고 있다.
According to Hecto Healthcare, sales of its inner beauty brand, Only Ritual, increased by 41% last month compared to the period of the Olive Young 'All Young Sale' in March. Only Ritual participated in the sale, showcasing key products such as 'Slimming Cut Diet,' 'Reset V-Line,' and 'Glow Up Collagen.' The brand also expanded consumer engagement by operating concept zones in major stores, including Myeongdong Station and Apgujeong Rodeo Station.
The company stated, "Increasing opportunities for product experience through offline spaces has led to higher conversion rates and sales growth." Additionally, rising interest in weight management and skincare ahead of the summer vacation season is believed to have contributed to this trend.
Indeed, Olive Young's announcement of the '2026 Trend Keywords' indicates a growing focus on skin health and home care consumption, supporting the growth of the inner beauty market.
A Hecto Healthcare representative remarked, "Through our promotion with Olive Young, we have expanded consumer touchpoints and achieved significant sales results. In the second half of the year, we aim to expand our outer beauty line and elevate our brand to a total beauty brand."
Meanwhile, Only Ritual actively participated in global marketing efforts, showcasing its wellness-focused brand at the 'CBE 2026 (China Beauty Expo 2026)' held in Shanghai in May. The brand operated product experience and on-site events centered around the 'One Day Ritual' concept, drawing attention from attendees by introducing its direction as a wellness lifestyle brand that encompasses both inner beauty and skincare.
According to Hecto Healthcare, sales of its inner beauty brand, Only Ritual, increased by 41% last month compared to the period of the Olive Young 'All Young Sale' in March. Only Ritual participated in the sale, showcasing key products such as 'Slimming Cut Diet,' 'Reset V-Line,' and 'Glow Up Collagen.' The brand also expanded consumer engagement by operating concept zones in major stores, including Myeongdong Station and Apgujeong Rodeo Station.
The company stated, "Increasing opportunities for product experience through offline spaces has led to higher conversion rates and sales growth." Additionally, rising interest in weight management and skincare ahead of the summer vacation season is believed to have contributed to this trend.
Indeed, Olive Young's announcement of the '2026 Trend Keywords' indicates a growing focus on skin health and home care consumption, supporting the growth of the inner beauty market.
A Hecto Healthcare representative remarked, "Through our promotion with Olive Young, we have expanded consumer touchpoints and achieved significant sales results. In the second half of the year, we aim to expand our outer beauty line and elevate our brand to a total beauty brand."
Meanwhile, Only Ritual actively participated in global marketing efforts, showcasing its wellness-focused brand at the 'CBE 2026 (China Beauty Expo 2026)' held in Shanghai in May. The brand operated product experience and on-site events centered around the 'One Day Ritual' concept, drawing attention from attendees by introducing its direction as a wellness lifestyle brand that encompasses both inner beauty and skincare.
* This article has been translated by AI.
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