The mermaid you create on your smartphone swims along the waters of Cheonggyecheon in Seoul. A unique summer night scene unfolds as visitors can design their own characters and participate in the media art experience.
On August 15, the Seoul Tourism Foundation announced the launch of new content titled 'Mermaid Swimming Night' as part of the media art exhibition 'Cheonggye Soul Ocean' on the night of August 14.
The highlight of this content is the direct involvement of visitors in the creation process. By scanning a QR code on-site with their smartphones, attendees can access a website to design their desired mermaid.
The completed mermaids will appear in the media art set against the backdrop of Cheonggyecheon. They will swim alongside other mermaids created by different visitors in an underwater landscape inspired by coral and the deep sea. Each time a visitor participates, the characters on the screen change, creating unique scenes even in the same space.
To coincide with the new content launch, a social media event will take place from August 15 to 30, offering prizes to participants at various stages. The event may end early if all prizes are claimed.
'Cheonggye Soul Ocean' is an exhibition that presents Seoul's seasons, ecology, and history through media art, adding new content each month rather than showcasing a single piece for an extended period.
The exhibition will continue until December 31, taking place under the Gwanggyo Bridge and in the Gwanggyo Gallery area. It will be open daily from 7 PM to 10 PM until the end of August, with hours shifting to 6 PM to 10 PM starting in September. Operations may be temporarily suspended if access to Cheonggyecheon is restricted due to rain.
The nearest subway station to the exhibition is Jonggak Station on Line 1, located about 300 meters from Exit 5. Details regarding the exhibition and events can be found on the official Instagram page of 'Cheonggye Soul Ocean.'
Jeong Byeong-ho, head of the Tourism Festival and Event Team at the Seoul Tourism Foundation, stated, "Cheonggyecheon will transform into a constantly changing space through audience participation, providing an enjoyable experience as a cultural space completed by citizens and tourists together."
* This article has been translated by AI.
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