Annual festival in Wonju to showcase cultural diversity

by Joonha Yoo Posted : August 20, 2026, 10:10Updated : August 20, 2026, 10:10
Poster advertising the upcoming Wonju World Culture Festival Courtesy of Wonju City Government
Courtesy of organizers of the annual WOW Festival
SEOUL, August 20 (AJP) - The provincial city of Wonju will host its annual cultural festival next month, offering food, games and other activities from around the world, organizers said on Thursday.

Now in its fourth year, the festival, known as the WOW Festival, will take place Sept. 5 at the Wonju Dancing Performance Hall in Gangwon Province, featuring booths showcasing traditional games, clothing, food and cultural programs from around the world.

Food booths and trucks will offer French, German, Hawaiian, Italian and North Korean dishes, while other programs will introduce traditional Korean culture.
 
Photos taken during the 2025 Wonju World Culture Festival Courtesy of Wonju City Government
Courtesy of organizers of the annual WOW Festival

Visitors can also join hands-on craft programs including gem soap and keyring making, plaster clay art, resin crafts, sugar candy or dalgona making, bead bracelet making and hanji crafts. Other activities will include airbrush tattoos and more.

Launched in 2023, the festival aims to give locals an opportunity to experience different cultures and promote greater mutual understanding.

Lee Ji-hee, who oversees the festival, said she hopes the event will give visitors a chance to experience different traditions and gain a better understanding of cultural differences.

AJP Takeaways
· Wonju will hold the fourth Wonju World Culture Festival or WOW Festival on Sept. 5.
· The event will take place at the Wonju Dancing Performance Hall in Gangwon Province.
· The festival will feature food, games, clothing and cultural programs from different regions.
· Food booths and trucks will offer German, Hawaiian, French, Italian and North Korean food.