Sulwhasoo, the cosmetics brand of Amorepacific, is launching a global campaign to celebrate the 60th anniversary of its flagship anti-aging product, Ginseng Cream. The campaign aims to promote the brand's heritage in ginseng research and philosophy in the global market.
On September 2, Sulwhasoo announced the global campaign titled 'Beauty Crafted in Time.' This initiative is designed to highlight the value of Ginseng Cream and the brand's 60 years of ginseng research.
Sulwhasoo's ginseng research began in 1966 with the launch of the world's first ginseng cosmetic, ABC Ginseng Cream, and has evolved into the current flagship anti-aging product, Ginseng Cream.
The brand will offer various customer experience programs in key markets, including China, Singapore, the United States, and South Korea. In China, a brand popup will introduce Ginseng Cream and the ginseng research heritage, while in Singapore, the brand's philosophy and research story will be showcased to global media and key opinion leaders. In the U.S. and South Korea, cultural art-based popup exhibitions will be held in collaboration with global artists.
Ginseng Cream is developed based on Sulwhasoo's ginseng research and skin science. The company states that its key ingredient, Ginsenomics™, helps improve skin elasticity and strengthen the skin's natural power. This aligns with the brand's focus on 'Skin Longevity' to maintain healthy skin.
A Sulwhasoo representative stated, 'The 60th anniversary of Ginseng Cream is a significant milestone that goes beyond the product launch, reflecting the value and achievements of our long-standing ginseng research. We hope this campaign allows more customers to discover the value of Ginseng Cream and the meaning of beauty crafted in their own time.'
Notably, Ginseng Cream has been ranked first in the anti-aging cream category for ten consecutive years.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.