Snoopy, dressed in a traditional hanbok and hat, greets foreign tourists arriving in South Korea. The Korea Tourism Organization announced a collaboration with the global character 'Peanuts' to create hospitality content that blends traditional Korean culture.
On September 7, the organization signed a memorandum of understanding (MOU) with Snoopy Garden to enhance the welcoming atmosphere for foreign visitors and promote Korean cultural content.
The main focus of this agreement is the development of content for 'Korea Welcome Week,' utilizing Peanuts characters. The two parties plan to incorporate familiar characters like Snoopy and Woodstock with traditional Korean elements such as hanbok and hats to engage foreign tourists.
The jointly produced images will be used in promotional materials and souvenirs for the welcome week events, which will also feature photo zones and welcome booths. Events and souvenirs for foreign tourists will be available for direct participation.
The welcome week will take place at Incheon International Airport and Jeju International Airport from October 30 to November 15, featuring photo zones and experiential spaces themed around Peanuts characters.
At the event, foreign tourists will receive travel convenience information and local tourism details in multiple languages. Various benefits for domestic travel, including tourism, shopping, transportation, and cultural experiences, will also be provided.
The organization aims to connect the welcoming experience at the airport with local tourism and encourage repeat visits. Plans to expand collaboration with the tourism industry, local governments, and private enterprises are also in place.
A representative from the organization stated, “By combining Peanuts characters with Korean cultural and tourism content, we will provide foreign tourists with a memorable hospitality experience. We will explore various hospitality content to ensure that the positive first impression formed upon entry leads to travel satisfaction and repeat visits.”
A representative from Snoopy Garden remarked, “This will be an opportunity to showcase the essence of Peanuts alongside Korean hospitality culture, and we will work together to generate interest in Jeju tourism and Snoopy Garden.”
* This article has been translated by AI.
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