Coupang is launching a large-scale discount event ahead of Chuseok, covering everything from food gifts to electronics, beauty, and fashion.
The company announced on the 8th that it will hold a 'Chuseok Festa' for Wow members until the 27th. The event will feature approximately 80,000 products across 15 categories from over 70 major brands.
The range of products includes fresh and processed foods from Rocket Fresh, household goods, electronics and digital items, home decor, beauty products, kitchenware, fashion and accessories, pet supplies, maternity and children's items, sports and leisure products, office supplies, automotive goods, and toys and hobbies.
To help customers find products based on their purchasing needs, the event will have specialized sections. These include a 'Main Discount Zone' for discounted items, a gift section, a section for holiday food shopping, and a 'Holiday Enjoyment Zone' for products to use during the holiday period. The gift section will allow customers to browse items based on budget, with categories for gifts under 50,000 won, 50,000 to 100,000 won, 100,000 to 200,000 won, and over 200,000 won.
Pre-orders for fresh and processed food gift sets are also available. Featured items include Dr. Lutein's Premium Albumin, Manuka Honey Stick Gift Set, and AHC Renew Age Gift Set.
Until the 23rd, Coupang will operate 'Brand Day' events, offering discounts on specific brand products for one day. Participating brands include Samsung, LG, Apple, Dyson, Nike, Adidas, Jeong Kwan Jang, Amorepacific, Lancôme, CJ CheilJedang, Dongwon, and Pulmuone.
Last year, Coupang sold over 1,400 food gift sets and more than 13,000 holiday food items in a separate promotional event for Chuseok.
While last year's focus was primarily on food, with options ranging from budget-friendly to premium gift sets, this year's 'Chuseok Festa' expands to include 15 categories, broadening the scope of holiday shopping.
A Coupang representative stated, "The Chuseok Festa is designed to provide a convenient one-stop shopping experience for holiday preparations, gift purchases, and shopping during the holiday period."
* This article has been translated by AI.
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