SK Broadband announced on September 7 that it will launch an all-in-one subscription service, 'B tv+ max,' which offers access to over 300,000 content options and 255 live channels.
B tv+ max enhances the existing B tv subscription service by adding content from the three major broadcasters: KBS, MBC, and SBS. The service provides a wide range of genres, including terrestrial, comprehensive channels, cable, movies, kids' programming, animation, and documentaries.
The new service also simplifies the process of finding content across various online video services (OTT), IPTV, and cable. Users can easily navigate live channels and video-on-demand (VOD) options from a dedicated home screen upon turning on their TV.
Content tailored for different family members has been strengthened. Parents can enjoy terrestrial dramas and current affairs programs, while those in their 30s and 40s can access movies and entertainment shows. Children can enjoy kids' programming and animation, all within a single service. This broad offering aims to reduce the financial burden of multiple subscriptions across different platforms.
The service includes artificial intelligence (AI) personalized recommendations and curation features. It suggests content based on users' viewing history and patterns, and offers curated selections based on various criteria such as film festivals, seasons, directors, actors, genres, emotions, and broadcast days.
Subscribers can also access works not available on major OTT platforms like Netflix, Tving, and Disney+. This includes films released in theaters this year, such as 'The King and the Man,' 'Salmon,' and 'Crayon Shin-chan,' as well as 'The Fairy of Jangsu Bathhouse' and 'Pororo Season 9.'
Additionally, the service is linked to the YouTube channel 'PiaKia,' run by film critic Lee Dong-jin, which provides recommended films and review videos.
Users can register up to four mobile devices and watch content simultaneously on TV and mobile. Subscribers will also have opportunities to participate in cultural and sports events, including concerts, musicals, and KBO postseason and All-Star games. The subscription fee is an additional 6,600 won on top of the IPTV live channel fee.
* This article has been translated by AI.
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