The Gwangju-Jeonnam Special City has achieved significant results in expanding the market for local agricultural products in Indonesia, securing $9.31 million in export consultations.
The city announced that it recently held an 'Agricultural Products Export Consultation and Promotion Event' in Jakarta, Indonesia, in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), resulting in a total of 89 consultations worth $9.31 million.
Of these consultations, $5.21 million led to export agreements, and a memorandum of understanding (MOU) worth $100,000 was signed with local buyers.
The business-to-business (B2B) export consultation event, held at the Ayana Hotel in Jakarta, featured 10 local agricultural export companies engaging in one-on-one discussions with local buyers.
Participating companies included Yeonggeul Farm, Iwoong Food, Daeryuk Food, the Bright and Warm Cooperative, Bada Myungga, Seogwang Food Agricultural Corporation, Jeongnamjin Jangheung Mushroom, Joheun Agricultural Cooperative, ID Farm Jeollado Kimchi, and Hanabio Tech. They showcased a variety of local agricultural products, including seaweed, kimchi, yuzu processed goods, mushrooms, beverages, and teas.
Prior to the consultations, KOTRA's Jakarta office held a seminar to introduce trends in the Indonesian consumer goods market and food certification systems, assisting participating companies in developing their local market entry strategies.
In addition to export consultations, promotional activities linked to local distribution networks were also conducted.
The Special City has partnered with K3 Mart, which operates over 30 stores in Indonesia, to feature products from participating companies in five of its locations for about a month, conducting promotional and sales events. Products that demonstrate competitiveness based on sales performance and local consumer feedback will receive ongoing support for continued placement.
At the Kota Kasablanka shopping mall in Jakarta, tasting and promotional events were held for products such as seaweed, kimchi, teas, yuzu tea, and konjac jelly.
During this process, Jeongnamjin Jangheung's vegan ham and ID Farm's Jeollado Altari Kimchi attracted interest from local consumers and buyers, with Jeongnamjin Jangheung signing a $100,000 MOU with a local buyer.
Support for food certification, a key gateway to entering the Indonesian market, was also provided. Participating companies received assistance for up to two items each in obtaining certification from the Indonesian Food and Drug Administration (BPOM), facilitating the necessary procedures for entering the local distribution market.
Shin Hyun-gon, the International Cooperation Officer of Gwangju-Jeonnam Special City, stated, "Indonesia is a major consumer market in Southeast Asia with a population of over 280 million. We will support the entry of local agricultural products into the Indonesian market by linking buyer consultations, distribution network placements, consumer promotions, and food certifications."
Meanwhile, the Gwangju-Jeonnam Special City plans to support follow-up consultations between participating companies and local buyers to ensure that the $5.21 million in export agreements discussed during the consultations lead to actual contracts and exports. They will also assess the potential for expanding into the Indonesian market based on local distribution sales performance and consumer responses.
* This article has been translated by AI.
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