Hyundai Card and Korean Air are expanding their collaboration beyond credit cards, mileage, and data marketing into in-flight services.
On September 14, Hyundai Card announced its partnership with Korean Air to support the introduction of high-speed in-flight Wi-Fi, the first of its kind among domestic airlines.
Starting September 15, Korean Air will offer free in-flight Wi-Fi using the low Earth orbit satellite communication service, Starlink.
Hyundai Card will assist in the implementation of Starlink and plans to leverage the in-flight Wi-Fi service for future marketing initiatives.
This collaboration aims to enhance the partnership that has been ongoing for seven years. In 2020, Hyundai Card and Korean Air launched the 'Korean Air Card,' the first airline-specific commercial credit card in South Korea. In 2024, they will introduce the 'Korean Air Card Edition 2,' which will feature enhanced benefits.
The two companies have also been working together in data and branding. Since last year, they have conducted over 100 joint marketing campaigns using Hyundai Card's AI-based hyper-personalized marketing solutions.
A Hyundai Card representative stated, "Based on our strong partnership, we are committed to ensuring that Korean Air's high-speed in-flight Wi-Fi service is provided reliably. We will continue to discover various benefits to enhance customer experience in the future."
* This article has been translated by AI.
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