Hyundai Card and Korean Air are expanding their collaboration beyond credit cards, mileage, and data marketing into in-flight services.
On September 14, Hyundai Card announced it will invest in the establishment of high-speed in-flight Wi-Fi services, the first of its kind among domestic airlines, being led by Korean Air.
Starting September 15, Korean Air will introduce free in-flight Wi-Fi utilizing the low Earth orbit satellite communication service, Starlink.
Hyundai Card will participate in the investment necessary for the implementation of Starlink and related systems, and plans to engage in marketing utilizing the in-flight Wi-Fi services in the future.
This collaboration aims to enhance the partnership that has been ongoing for seven years. In 2020, Hyundai Card and Korean Air launched the 'Korean Air Card,' the first airline-specific commercial credit card in South Korea. In 2024, they will introduce the 'Korean Air Card Edition 2,' which will offer enhanced benefits.
The two companies have also been collaborating in data and branding. Since last year, they have conducted over 100 joint marketing campaigns using Hyundai Card's AI-based hyper-personalized marketing solutions.
A Hyundai Card representative stated, "Based on our strong partnership, we decided to support Korean Air in providing a stable high-speed in-flight Wi-Fi service. We will continue to discover various benefits to enhance customer experience in the future."
* This article has been translated by AI.
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