Waiting for the full moon and a worry-free 'big' Chuseok

by Yoo Na-hyun · Han Jun-gu Posted : September 18, 2026, 09:00Updated : September 17, 2026, 18:44
Fruit is piled high at the NongHyup Garak Agricultural Products Market inside the Garak Agricultural and Marine Products Wholesale Market in Songpa District Seoul South Korea Sept 10 2026 ahead of the Chuseok holiday AJP Yoo Na-hyun
Fruit is piled high at the NongHyup Garak Agricultural Products Market inside the Garak Agricultural and Marine Products Wholesale Market in Songpa District, Seoul, South Korea, Sept. 10, 2026, ahead of the Chuseok holiday. Aju Business Daily Yoo Na-hyun

Chuseok, Korea’s autumn harvest holiday, is also known as Hangawi. In the old Korean name, han means “big” or “great” — fitting for one of the country’s biggest holidays and one of its biggest annual family gatherings.

Celebrated on the 15th day of the eighth lunar month, Chuseok is a time to give thanks for the year’s harvest and abundance and to reunite with family. Along with Lunar New Year, it is one of South Korea’s two most important traditional holidays.
 
Shoppers buy groceries at NongHyup Yangjae Hanaro Mart in Seocho District, Seoul, South Korea, Sept. 10, 2026, ahead of the Chuseok holiday. AJP Yoo Na-hyun
Shoppers buy groceries at NongHyup Yangjae Hanaro Mart in Seocho District, Seoul, South Korea, Sept. 10, 2026, ahead of the Chuseok holiday. Aju Business Daily Yoo Na-hyun

This year, Chuseok falls on Sept. 25.

For many families, however, the holiday begins well before then — with grocery shopping.
At Garak Market in Seoul’s Songpa district on Sept. 10, boxes of apples and pears rose in colorful stacks alongside vegetables, seafood and other seasonal produce.

Merchants moved briskly between stalls preparing for customers, while shoppers made their way through the sprawling market looking for ingredients for holiday tables and gifts to take to family and relatives.
 
Shoppers buy groceries at NongHyup Yangjae Hanaro Mart in Seocho District Seoul South Korea Sept 9 2026 ahead of the Chuseok holiday Aju Business Daily Yoo Na-hyun
Shoppers buy groceries at NongHyup Yangjae Hanaro Mart in Seocho District, Seoul, South Korea, Sept. 9, 2026, ahead of the Chuseok holiday. Aju Business Daily Yoo Na-hyun

The same preparations were under way at a Nonghyup Hanaro Mart in Seoul’s Seocho district, where gift boxes and seasonal foods filled the aisles and shoppers began stocking up for family gatherings.
Chuseok shopping is one of the most familiar signs that the holiday is approaching.

With relatives gathering under one roof, families often prepare more food than usual, buying fruit, meat, vegetables and other ingredients to share over several days.

 
Seoul Mayor Oh Se-hoon and Chungju Mayor Lee Dong-seok talk with a vendor at an apple booth from Chungju during the opening ceremony of the 2026 Chuseok Seoro Market at Seoul Plaza in central Seoul South Korea Sept 15 2026 The direct-to-consumer market organized through cooperation between the Seoul metropolitan government and local governments brings together farmers from across the country and runs through Sept 17 Aju Business Daily Yoo Dae-gil
Seoul Mayor Oh Se-hoon and Chungju Mayor Lee Dong-seok talk with a vendor at an apple booth from Chungju during the opening ceremony of the 2026 Chuseok Seoro Market at Seoul Plaza in central Seoul, South Korea, Sept. 15, 2026. The direct-to-consumer market, organized through cooperation between the Seoul metropolitan government and local governments, brings together farmers from across the country and runs through Sept. 17. Aju Business Daily Yoo Dae-gil

The growing abundance reflects the meaning traditionally associated with Chuseok itself: gratitude for the harvest and hopes for plenty. But preparations do not stop at the market.

Apples and pears are among the most visible fixtures of the season.

The fruit appears on holiday tables and is also widely exchanged as a gift. Native-breed hanwoo beef, seafood, agricultural products and household goods are likewise bundled into gift sets, filling supermarket shelves and market stalls as the holiday draws closer.
 
Information on Chuseok holiday train ticket reservations is displayed at Seoul Station in Seoul South Korea on the morning of Sept 7 2026 Aju Business Daily Yoo Na-hyun
Information on Chuseok holiday train ticket reservations is displayed at Seoul Station in Seoul, South Korea, on the morning of Sept. 7, 2026. Aju Business Daily Yoo Na-hyun

As Chuseok nears, another familiar movement begins as people living in Seoul and other large cities prepare to return to their hometowns. For many, the journey starts with securing a train ticket.

Reservations for popular routes draw heavy demand ahead of the holiday, especially for departure times that allow travelers to reach home before family gatherings begin. A single ticket can carry more than a seat assignment.
It can mean seeing parents again, meeting siblings after months apart and returning to a table where the family is finally gathered in one place.
 
Mourners pay respects at their ancestors' graves at a cemetery in Gwangju, Gyeonggi Province, South Korea, Sept. 16, 2026, ahead of the Chuseok holiday. Aju Business Daily Han Jun-gu
Mourners pay respects at their ancestors' graves at a cemetery in Gwangju, Gyeonggi Province, South Korea, Sept. 16, 2026, ahead of the Chuseok holiday. Aju Business Daily Han Jun-gu

When Chuseok arrives, families scattered across the country reunite at parents’ homes or return to their hometowns to eat, talk and spend time together.

One of the holiday’s best-known foods is songpyeon, a half-moon-shaped rice cake traditionally prepared and shared among family members.
Some households also hold charye, a memorial rite in which food is offered to ancestors, while others observe the holiday more simply through a family meal.

Visiting ancestral graves, known as seongmyo, is another long-standing Chuseok tradition. Families travel together to burial sites, pay respects to ancestors and tidy the surrounding grounds.

The way Koreans spend the holiday has changed over time. Some families travel abroad. Others gather for shorter periods or skip ancestral rites altogether.
 
Mourners pay respects at their ancestors graves at a cemetery in Gwangju Gyeonggi Province South Korea Sept 16 2026 ahead of the Chuseok holiday Aju Business Daily Han Jun-gu
Mourners pay respects at their ancestors' graves at a cemetery in Gwangju, Gyeonggi Province, South Korea, Sept. 16, 2026, ahead of the Chuseok holiday. Aju Business Daily Han Jun-gu

But reunion remains at the heart of Chuseok. That is perhaps why han — “big” — still feels fitting.
Chuseok means big tables, big journeys and big gatherings. It brings crowded markets, packed trains and families moving back toward one another.

As Hangawi draws closer, the piles of fruit grow higher, gift sets occupy more shelves and the movement toward hometowns begins to gather pace.
 
Fruit is piled high at the NongHyup Garak Agricultural Products Market inside the Garak Agricultural and Marine Products Wholesale Market in Songpa District Seoul South Korea Sept 10 2026 ahead of the Chuseok holiday Aju Business Daily Yoo Na-hyun
Fruit is piled high at the NongHyup Garak Agricultural Products Market inside the Garak Agricultural and Marine Products Wholesale Market in Songpa District, Seoul, South Korea, Sept. 10, 2026, ahead of the Chuseok holiday. Aju Business Daily Yoo Na-hyun

Every box selected for a relative, every ingredient placed in a shopping basket and every train ticket booked carries its own sense of anticipation.

Between the stacked apples and pears, the busy supermarket aisles and the journeys still ahead, another kind of abundance is quietly building — the expectation of seeing family again.