The country's largest expo in Latin America, organized in partnership with six government ministries and related agencies, is scheduled to run from Sept. 24 to 27.
Export-related consultations during the expo will connect some 120 South Korean companies with more than 250 Mexican buyers. A separate consumer exhibition will also run at the World Trade Center Mexico City over the same period.
The expo comes amid growing South Korean consumer exports to Latin America.
Exports of five major consumer goods reached US$779 million in the first half of 2026, up 28.1 percent from a year earlier. Food exports rose 19.5 percent, while cosmetics exports by small and midsized companies jumped 131.9 percent.
The expo will feature food products from companies including Nongshim, CJ CheilJedang and Binggrae, while Amorepacific and LG Household & Health Care will showcase beauty technologies such as artificial intelligence (AI)-based product recommendations and scalp analysis.
Global streaming giant Netflix will offer Spanish-language voiceovers for South Korean dramas and other content, while a photo zone featuring K-pop boy band Stray Kids will draw visitors alongside displays from Samsung Electronics, Kia and LG Electronics.
A K-pop concert featuring Alpha Drive One, Dayoung, Soyou, Touched and Winner will also be held at Pepsi Center on Saturday.
AJP Takeaways
- The 2026 K-EXPO MEXICO will run in Mexico City from Sept. 24 to 27.
- The event will bring together 120 Korean K-culture companies and 258 Mexican buyers.
- Korean consumer exports to Latin America rose 28.1 percent in the first half of 2026.
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