Lotte, Shinsegae, and Hyundai department stores will kick off their fall sales on October 1. The stores will offer discounts of up to 60% on fashion, sports, and home goods, while also featuring sports experiences, popular character pop-ups, and cultural events to attract both shoppers and visitors during the October holiday period.
According to industry sources on September 28, October will see a three-day holiday from October 3 to 5 due to a substitute holiday for National Foundation Day, followed by another three-day holiday from October 9 to 11 for Hangeul Day. The three department stores have strategically scheduled their discount events and experiential content to coincide with these holidays in early to mid-October.
Lotte Department Store will hold its 'Lotte Active Week' from October 1 to 18 across all its department stores, shopping malls, and outlets. The event will prominently feature sports and outdoor products to cater to the fall leisure demand. The fall regular sale will run from October 1 to 11, offering discounts of up to 40% on participating brands' fall and winter items.
On October 9 and 10, Lotte Mall Gimpo Airport will host the 'Lotte Active Festival' at its outdoor Sky Park, where visitors can try pickleball, tent pitching, uphill trails, and pull-ups.
Outdoor yoga, night camping, and outdoor cinema will also be available. Locations such as Incheon, Nowon, Pyeongchon, and Dongtan will feature workshops in collaboration with brands like Nepa, Andar, Jeximix, and Brompton London. On October 18, a running event called '2026 Style Run' will take place in the Jamsil area.
Park Sang-woo, head of marketing at Lotte Department Store, stated, "As we enter the fall sports season, we are introducing differentiated experiential theme events that allow customers to participate and enjoy. We aim to expand the department store into a space where diverse experiences and lifestyles converge."
Shinsegae Department Store will also run its 'Only Shinsegae Sale' from October 1 to 18 across all locations. Over 300 brands, including women's and men's fashion, sports, children's goods, and home items, will participate, offering discounts of up to 60%. Brands such as Bonis Pax, Son Jung-wan, Barbour, and Songzio Homme, along with Nike, Puma, Andar, and K2, will be featured, as well as home and kitchen brands like Sesa, Sealy, Whistler, and Gwangjuyo.
Customers who make purchases above a certain amount with affiliated cards at participating brands will receive discount coupons, and luxury watch and jewelry buyers will be eligible for Shinsegae Rewards.
At the Gangnam location, a pop-up store called 'Jump Shop' from the Japanese publisher Shueisha will sell merchandise from the manga 'One Piece.' The Gangnam, Centum City, and Daegu locations will continue to host fashion and kids pop-ups, while the main store will feature an exhibition titled 'The Origin of Space' by artist Park Sun-ki.
A Shinsegae representative commented, "We will provide customers with a rich shopping experience through various purchasing benefits, including brand-specific discounts, discount coupons, Shinsegae Rewards events, and store-specific pop-up events."
Hyundai Department Store will also conduct its fall season discount event 'The Sale' from October 1 to 18 at its Apgujeong flagship store and The Hyundai Seoul, featuring over 200 brands offering fall new products at discounts of up to 60% off the original prices.
The Pangyo location will host a Beauty Festa with 48 beauty brands offering discounts of up to 70% on cosmetics, while the Mokdong location will hold a golf event featuring seven brands, including Master Bunny Edition, FootJoy, and J.Lindeberg.
Hyundai Department Store is also targeting the fall wedding and moving season. From October 2 to 18, customers in the 'Club Wedding' program will earn double wedding mileage on luxury, watch, and jewelry purchases, and additional mileage for home appliances and furniture purchases. Cultural content will be enhanced with a modern reinterpretation of traditional royal court attire in a parade titled 'Joseon's Haute Couture' held every weekend at The Hyundai Seoul.
A Hyundai Department Store representative stated, "In anticipation of increased visitors during the fall season with cooler weather, we have prepared this event to allow customers to enjoy various discount offers and diverse cultural content all at once."
* This article has been translated by AI.
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