Six spaces of more than 100 booths each, the maximum the hall's structure permits, have gone to Crack, Krafton, HoYoverse, Google Play, Webzen and Team42.
Krafton and Webzen are the only major Korean publishers among them.
Nexon, NC, Netmarble and Smilegate, which built the show's largest pavilions in past years, are absent.
Crack, an AI storytelling platform run by Wrtn Technologies, is the first non-game main sponsor in G-Star's 22-year history.
Koei Tecmo Games, Sega, NetEase Games and CD Projekt Red will run demonstrations in the Global Game Showcase, a section debuting on the second hall's ground floor, where Sega gives "Total War: Warhammer 40,000" its first Korean airing.
The Overwatch Champions Series Asia Stage 3 Grand Finals will run Nov. 20-22 at the BEXCO Auditorium.
G-CON, the show's conference, convenes Nov. 19 to 20 on the theme of narrative, with "Macross" director Shoji Kawamori among the speakers.
AJP Takeaways
- The G-Star Organizing Committee released the Busan BEXCO floor plans for G-Star 2026 on Sept. 29, 2026, showing six large booths of more than 100 booths each taken by Crack, Krafton, HoYoverse, Google Play, Webzen and Team42.
- Krafton and Webzen are the only major South Korean publishers in the main hall, with Nexon, NCSoft, Netmarble and Smilegate absent, while Crack, operated by Wrtn Technologies, becomes the first non-game main sponsor in the show's 22-year history.
- G-Star 2026 runs Nov. 19-22, 2026, at BEXCO in Busan, with the Overwatch Champions Series Asia Stage 3 Grand Finals on Nov. 20-22 and an online showcase, G-Star Premiere, on Nov. 18.
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