Shinsegae Department Store Centum City has renovated its fifth-floor men's department, introducing brands that are making their debut in the Busan market to capture fall and winter demand.
According to Shinsegae Centum City, this renovation of the men's section is part of the overall renewal of the west wing. The fifth floor has been restructured to increase the presence of contemporary, casual, and designer brands, aiming to attract customers from their 30s who are fashion-conscious to those seeking premium brands.
At the center of the renovation are Roughside and Blankroom, both of which are opening their first stores in Busan. Roughside is known for modern interpretations of classic menswear, securing a loyal customer base, while Blankroom has gained attention for its understated designs and refined silhouettes.
A representative from Shinsegae Centum City stated, "The highlights of this renovation are Roughside and Blankroom."
Additionally, a pop-up store featuring Adidas and designer Yohji Yamamoto's collaboration brand, Y-3, will operate until March 18 of next year. Y-3 combines sportswear with high fashion and has a dedicated following. The pop-up will showcase products from the 2026 fall/winter season, with a 10% discount on all items until the 18th.
Opening celebration events will also take place. Theory, Beaker, and Sandro Homme will offer gift cards worth up to 250,000 won based on purchase amounts. Junji, Man on the Bun, A.P.C MEN, and Songzio will provide discounts to customers. DKNY, Our Legacy, and Tommy Hilfiger will offer discounts ranging from 10% to 20%, along with additional discounts based on purchase amounts. Jil Sander New York, CP Company, Songzio Homme, and Barbour will hold brand day discounts.
Newly introduced brands are also offering promotions. Blankroom will discount select items by up to 20%, while Roughside will give a scarf to customers who spend over 500,000 won.
Shinsegae Centum City emphasized, "We have strengthened our men's fashion lineup, from contemporary to luxury sporty styles, including brands making their first appearance in the Busan market. We hope customers will complete their fall and winter styling in this newly revamped space."
* This article has been translated by AI.
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