For Samsung, the 2026 survey showed that its brand strength remained unmatched across Asia. Samsung ranked No. 1 for a third straight year, ahead of Apple, Nike, adidas and Toyota, while also taking the top spot in Thailand and Malaysia. Other Korean brands also placed in the top 100, with LG at No. 18, Hyundai at No. 29 and Lotte at No. 65.
Joonha Yoo
Joonha Yoo is a bilingual journalist at AJU Press (AJP), covering music, culture, entertainment and Korea’s automotive industry.
Raised in Fort Collins, Colorado, he often writes from the scene, bringing firsthand detail to stories ranging
from BTS comeback concerts to unique cultural events that catch the world's eye.
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