SEOUL, October 19 (AJP) - South Korea kicked off its annual Hanbok Culture Week on Monday, with exhibitions, performances and hands-on programs planned across more than 410 venues in the country and overseas, the Culture Ministry said.
The weeklong event runs through Sunday and marks the ninth edition of the campaign, which promotes hanbok, Korea's traditional clothing, and encourages people to wear it in everyday life. Programs will be held at sites including the National Museum of Korea and Gyeongbok Palace.
The main ceremony will take place Wednesday, designated Hanbok Day, at the National Museum of Korea in Seoul. Five individuals and organizations will receive Culture Ministry awards, followed by a fashion show and performances.
Singer Kim Yuna of rock band Jaurim will open the celebratory program, while five hanbok brands will take part in the fashion show. A traditional performing arts group will close the event with pungmul percussion, lion dancing and a large-flag performance.
Gyeongbok Palace will host a campaign on how to wear traditional hanbok properly, while regional programs in Gangneung, Jeonju, Busan, North Gyeongsang and South Jeolla will feature activities tied to local culture, including accessory-making and natural-dye exhibitions.
Visitors wearing hanbok can also receive discounts at participating attractions. Lotte World is offering a 50 percent discount and Seoul Sky 35 percent through Oct. 31, while the National Gugak Center will offer a 50 percent discount on its Saturday performance this week.
Hanbok programs are also being held in Canada, Japan and Denmark, including clothing experiences and etiquette programs aimed at introducing Korean traditional culture to overseas audiences.
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