The Korea Railroad Corporation (KRC) has surpassed 100 million won in sales from its official character merchandise, 'Railro,' and has been recognized for its achievements in product development and cooperative efforts.
On October 19, KRC announced that it received the Product Development Innovation Award at the '2026 Korea Local Government & Public Character Festival' held at the Daejeon Convention Center on October 17.
The corporation formed a 'KR Goods Team' with social enterprises to develop a total of 73 products featuring the Railro character, including keycaps and keyrings. These items are available for purchase at offline stores in Seoul Station, Suseo Station, and Busan Station, as well as online at the 'Railro Shop.' Since opening last year, cumulative sales have exceeded 100 million won.
KRC's character merchandise initiative began in earnest last year. In March, it launched over 50 products, including keychains, plush toys, and stationery, utilizing the Railro character and railway facilities, starting sales at specialized merchandise stores in Seoul and Busan.
Jung Jin-hyuk, the CEO of KRC, stated, "This is the result of developing ideas into products in collaboration with social enterprises and achieving tangible outcomes. We will continue to develop various content utilizing the character."
* This article has been translated by AI.
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