삼성생명 announced on October 20 that it has signed a strategic partnership agreement (MOU) with Woongjin Free Life at the company's headquarters in Jung-gu, Seoul.
Under the agreement, the two companies will collaborate on developing health care services, joint marketing and promotions, and designing customer-specific benefits.
The first collaborative project, the health care service, is set to launch at the end of this month. Customers of Woongjin Free Life will have access to non-medical health consultations, nurse accompaniment at advanced general hospitals, and senior care services upon enrollment. This service will provide step-by-step support from health management to care after serious illness diagnosis.
Samsung Life plans to expand its customer engagement and enhance health management and care services through this partnership. The company has been growing related businesses through its health management app, 'The Health,' and its senior living and care subsidiary, 'Samsung Noble Life.'
Woongjin Free Life is a life care company that operates services beyond funerals, including chartered cruise ships and premium wedding halls.
A Samsung Life representative stated, "This partnership marks an important milestone in moving beyond insurance to a life care platform that supports our customers' overall healthy living. We will continue to expand services that provide practical assistance in our customers' daily lives, starting with the health care service."
Under the agreement, the two companies will collaborate on developing health care services, joint marketing and promotions, and designing customer-specific benefits.
The first collaborative project, the health care service, is set to launch at the end of this month. Customers of Woongjin Free Life will have access to non-medical health consultations, nurse accompaniment at advanced general hospitals, and senior care services upon enrollment. This service will provide step-by-step support from health management to care after serious illness diagnosis.
Samsung Life plans to expand its customer engagement and enhance health management and care services through this partnership. The company has been growing related businesses through its health management app, 'The Health,' and its senior living and care subsidiary, 'Samsung Noble Life.'
Woongjin Free Life is a life care company that operates services beyond funerals, including chartered cruise ships and premium wedding halls.
A Samsung Life representative stated, "This partnership marks an important milestone in moving beyond insurance to a life care platform that supports our customers' overall healthy living. We will continue to expand services that provide practical assistance in our customers' daily lives, starting with the health care service."
* This article has been translated by AI.
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