Chosun Hotel and Resort, celebrating its 112th anniversary this year, announced plans to open new hotels in Jongno, Seoul, and Yeosu, Jeollanam-do, in 2027. The company will also renovate existing major hotels to enhance its competitiveness and expand its presence in key domestic markets.
On November 2, Chosun Hotel and Resort revealed that it will open its 10th and 11th hotels in Jongno and Yeosu, respectively, in the first half of 2027. The company has formed a consortium with Shinsegae Property Investment Management to acquire the assets and will operate them through a project REITs structure, separating asset ownership from operations. Both hotels will be rebranded from existing hotel operations.
The new Jongno hotel will be located in the Orakai Daehakro Hotel, which has 232 rooms and was completed in 2019. The asset acquisition process was finalized in June, and renovations for the brand transition will begin in January 2027, with plans to open in the first half of the year. The hotel aims to attract domestic and international tourists by being close to major cultural and tourist attractions such as Gwanghwamun Square, Bukchon Hanok Village, and Changdeokgung Palace.
The Yeosu hotel will be based on the Ramada Plaza by Wyndham Yeosu, which has 427 rooms and was completed in 2020. The asset acquisition process was completed last month, and preparations for the brand transition and opening will proceed sequentially. This marks Chosun Hotel and Resort's first entry into the Honam region.
Starting with the openings in Jongno and Yeosu, Chosun Hotel and Resort plans to expand its hotel portfolio to 14 locations across South Korea by 2030, including Incheon Cheongna and Andong in Gyeongbuk.
In conjunction with the new openings, the company will also enhance the facilities of its existing core hotels. Chosun Palace Seoul in Gangnam will establish a dedicated 'Guest Experience' team for its international clientele, who make up over 80% of its guests. Renovations for a wellness club on the 26th floor and guest rooms on the 27th floor will begin in December. The existing guest rooms will be partially converted to create a wellness spa, a high-end Japanese restaurant, and a business lounge, with the new facilities set to open in the first half of 2027.
Westin Chosun Seoul, which opened in October 1914, has completed renovations of its suite rooms and began welcoming guests on October 26. The newly configured 'Premium Executive Suite' spans 90 square meters and includes smart TVs and a premium clothing management system. To accommodate the growing demand from family guests, the family twin rooms have been updated to feature two queen beds, and furniture and minibars have been replaced. The rooms will also offer cocktail recipes using premium Korean liquors and teas, allowing international guests to experience Korean beverage culture.
Westin Chosun Busan, which opened in June 1978, has also completed a major renovation of its grand ballroom, which can accommodate up to 500 guests, concluding a three-year renovation of key spaces. The ceiling height has been increased for a more open feel, and modern lighting designs reinterpret traditional architectural details. A new pathway connecting the indoor banquet hall to an outdoor private garden has been established, enhancing its appeal as a venue for weddings and large corporate events.
Choi Hoon-hak, CEO of Chosun Hotel and Resort, stated, "The year 2027 will mark a significant turning point for our hotel business as we actively pursue new openings in key domestic markets. We will continue to expand our hotel portfolio based on over 110 years of accumulated operational experience and service capabilities, while enhancing customer experiences at our major hotels to solidify our competitiveness as a leading hospitality company in South Korea."
* This article has been translated by AI.
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