POSCO Holdings has established a public-private partnership platform, 'Beijing K-Maroo,' in China to support local operations of domestic companies. A total of 22 public institutions will provide various support services, including trade, finance, and technology, to companies entering the Chinese market.
On November 2, POSCO Holdings held an opening ceremony for 'Beijing K-Maroo' at the Beijing POSCO Center, marking the start of its operations.
Notable attendees included Noh Jae-hun, the South Korean Ambassador to China; Lee Sang-yoon, Director of the Public Policy Bureau at the Ministry of Economy and Finance; Jang Sang-hae, Head of KOTRA's China Regional Headquarters; and Lee Won-cheol, CEO of POSCO China.
K-Maroo is designed to consolidate the offices of various domestic public institutions scattered around the world into a single platform, providing one-stop public services to local businesses and expatriates. The name combines 'K,' symbolizing Korea, with 'maru,' which refers to the floor space of a traditional Korean house.
POSCO Holdings actively supports the government's policy of integrating and streamlining overseas public institution operations, establishing the first public-private partnership K-Maroo space at the Beijing POSCO Center.
Located in Wangjing, the Beijing POSCO Center is situated in an international business district that hosts numerous global companies and South Korean exporters, making it an advantageous location for providing public support services.
Once all 22 public institutions in fields such as trade, investment, finance, energy, environment, and digital technology are fully operational, K-Maroo will become the largest integrated hub among global K-Maroo locations.
Korean companies operating in China will benefit from one-stop public support services in marketing, finance, technology, and infrastructure through 'Beijing K-Maroo,' while resident institutions can reduce administrative costs and enhance collaboration.
A representative from POSCO Holdings stated, "With the successful opening of Beijing K-Maroo, we aim to establish the Beijing POSCO Center as a key support hub for our companies' overseas operations and the expatriate community by providing a stable working environment and top-notch infrastructure, thereby enhancing the trust in the POSCO brand."
* This article has been translated by AI.
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