Eastsoft is set to test its artificial intelligence (AI) avatar technology at 7-Eleven, following its collaboration with Olive Young. The company aims to evaluate features necessary for retail stores, such as product recommendations and multilingual customer support, while exploring the potential for future implementation in actual stores.
On November 11, Eastsoft announced that it is testing its intelligent AI avatar technology, 'Perso Interactive,' through an 'AI Mate' at the convenience store brand 7-Eleven.
AI Mate is designed to assist customers in obtaining information needed for shopping at convenience stores by enabling real-time conversations with the AI avatar on screen. It also aims to support store owners in improving operations and sales.
The two companies will conduct a proof of concept (PoC) to verify the retail application of AI Mate at the 7-Eleven headquarters showroom for about a month until the end of this month.
AI Mate features three main functions. First, it guides customers to the top 10 popular products at 7-Eleven and recommends items based on their preferences and requests. The 'Ask Anything' feature supports interactive Q&A, allowing customers to inquire about using convenience store delivery services or searching for products within their budget.
Notably, it supports four languages: Korean, English, Chinese, and Japanese. The company expects it to contribute to the operation of stores catering to foreign customers.
Since the PoC is being conducted at the headquarters showroom, a feature has been included to guide 7-Eleven employees to meeting room locations. AI Mate is designed to perform roles suited to the installation environment, including space guidance in addition to customer support.
An Eastsoft representative stated, "Through this PoC, we will broadly verify the potential applications of AI avatars in convenience stores, from delivering product information and personalized recommendations to multilingual support for customer shopping and store operations. Based on the results of the PoC, we plan to explore ways to implement it in actual locations with 7-Eleven."
In July, Eastsoft collaborated with Olive Young to introduce AI shopping assistants at three stores with high foreign customer traffic: Dongdaemun History & Culture Park Station, Apgujeong Central Station, and Ewha Womans University Station. The assistants provide product recommendations based on skin concerns and preferences, as well as information through barcode scanning. The service is available in eight languages, including English, Chinese, and Japanese.
* This article has been translated by AI.
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