[Photo=YG]
BLACKPINK has reached 100 million subscribers on YouTube, the first time in the platform’s history that an official artist channel has hit the mark.
YouTube said on the 21st that it presented BLACKPINK with a “Red Diamond Creator Award” made to commemorate the milestone.
The group’s YouTube channel was launched in June 2016, reaching the record in about 9 years and 8 months. The channel has produced 50 videos with more than 100 million views each, and its cumulative views total 41.1 billion. Guinness World Records has officially listed the group as the “band with the most views on YouTube.”
Lyor Cohen, Google and YouTube’s global head of music, called the achievement “truly historic,” saying it is “the first record of its kind among artists worldwide.”
“It proves how deep the bond is between BLACKPINK and their fans, and how unmatched their influence is on the global stage,” Cohen said. He added that the group is “a perfect example” of how artists can use YouTube to build a borderless mega-fandom, and congratulated BLACKPINK on the “monumental moment.”
BLACKPINK will release its third mini-album, “Deadline,” at 2 p.m. KST on the 27th. The album includes five tracks: the title song “Go,” along with the pre-release songs “Run,” “Me and My,” “Champion” and “Fxxx Boy.”
YG said the album, like its title, will be filled with “the best moments that can’t be undone” and “BLACKPINK’s present at its brightest.”
YouTube said on the 21st that it presented BLACKPINK with a “Red Diamond Creator Award” made to commemorate the milestone.
The group’s YouTube channel was launched in June 2016, reaching the record in about 9 years and 8 months. The channel has produced 50 videos with more than 100 million views each, and its cumulative views total 41.1 billion. Guinness World Records has officially listed the group as the “band with the most views on YouTube.”
Lyor Cohen, Google and YouTube’s global head of music, called the achievement “truly historic,” saying it is “the first record of its kind among artists worldwide.”
“It proves how deep the bond is between BLACKPINK and their fans, and how unmatched their influence is on the global stage,” Cohen said. He added that the group is “a perfect example” of how artists can use YouTube to build a borderless mega-fandom, and congratulated BLACKPINK on the “monumental moment.”
BLACKPINK will release its third mini-album, “Deadline,” at 2 p.m. KST on the 27th. The album includes five tracks: the title song “Go,” along with the pre-release songs “Run,” “Me and My,” “Champion” and “Fxxx Boy.”
YG said the album, like its title, will be filled with “the best moments that can’t be undone” and “BLACKPINK’s present at its brightest.”
* This article has been translated by AI.
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