Hyundai Marks Chung Ju-yung’s 25th Anniversary With Tribute Concert in Seoul

by Oh Jooseok Posted : February 26, 2026, 17:33Updated : February 26, 2026, 17:33
Photo: Hyundai Motor
Hyundai Motor Group Chairman Chung Euisun delivers remarks at a concert marking the 25th anniversary of the death of founder Chung Ju-yung. (Hyundai Motor photo)
Hyundai Motor Group marked the 25th anniversary of the death of founder Chung Ju-yung with a memorial concert that highlighted his entrepreneurial spirit through music.

The group said it held the “25th Anniversary Concert for the Late Asan Chung Ju-yung, Honorary Chairman of Hyundai Group” on Feb. 25 at the Concert Hall of the Seoul Arts Center.

In a tribute, Hyundai Motor Group Chairman Chung Euisun said the event was prepared to honor the lasting “resonance” left by his grandfather.

“His convictions and every challenge began with people,” Chung said. “He believed in human potential and achieved innovation for people.”

Chung said that while 25 years have passed, the message feels stronger as the group and society face “many difficulties and challenges at home and abroad.” He added, “I will continue to carry on my grandfather’s spirit to build a better future,” pledging to keep pursuing people-centered innovation.
Photo: Hyundai Motor
Hyundai Motor Group Chairman Chung Euisun speaks at the memorial concert for founder Chung Ju-yung. (Hyundai Motor photo)
About 2,500 people attended, including members of the extended Hyundai family as well as figures from business, politics and culture, the group said. Among those arriving before the program began were HD Hyundai Chairman Chung Ki-sun, Hyundai Commercial President Chung Myung-yi and Hyundai Card Vice Chairman Chung Tae-young.

Chung Mong-joon, chairman of the Asan Foundation, briefly told reporters, “Thank you for coming today. My father would also be grateful that you came.”

Attendees also included Lotte Group Chairman Shin Dong-bin; Hong Ra-hee, former director of the Leeum Museum of Art; National Assembly Speaker Woo Won-shik; Kim Jong-in, former interim leader of the People Power Party; and lawmaker Na Kyung-won. Actor Yoo Hae-jin and other figures from the arts and entertainment world were also seen.

Chung Ju-yung is widely regarded as a leading business figure who helped open new ground in South Korea’s industrial development through bold vision, determination and innovation focused on people. Born the eldest son of a poor farmer, he built his business from nothing, repeatedly taking on challenges that seemed impossible, the group said.

The name “Hyundai,” meaning “modern,” reflects Chung’s entrepreneurial drive in the 1940s, when Korea was poor, to pursue modernization so people could live better, the group said.
Pianists Kim Sunwook, Sunwoo Yekwon, Cho Seong-jin and Lim Yunchan greet the audience after performing at the memorial concert. Photo: Hyundai Motor
Pianists Kim Sunwook, Sunwoo Yekwon, Cho Seong-jin and Lim Yunchan greet the audience after performing at the memorial concert. (Hyundai Motor photo)
The concert was held under the theme “Continuing Resonance.” Pianists Kim Sunwook, Sunwoo Yekwon, Cho Seong-jin and Lim Yunchan performed, with the program intended to express in music Chung Ju-yung’s achievements in challenging the impossible and the hope those efforts offer to today’s generation.

Park Min-seon, 31, of Anyang, Gyeonggi Province, said it was “even more meaningful” because it is rare for four pianists to share one stage. “The repertoire also felt meaningful,” she said.

Hyundai Motor Group said it planned the concert to share the founder’s life and philosophy of forging new paths for a better life. To keep the focus on the event’s purpose, tickets were not sold; admission was limited to invited guests, including public-service workers, future talent, key figures from various fields and Hyundai employees, the group said. Attendees received a gift set that included Chung’s autobiography, “Born in This Land,” and an event booklet.

A Hyundai Motor Group official said the group’s vision of “Progress for Humanity” is rooted in the founder’s people-centered management philosophy, adding that the company will continue efforts for a more prosperous life and a sustainable future through ongoing innovation.



* This article has been translated by AI.