The airline and the Bears have expanded their brand collaboration for a third straight year since signing a “strategic business agreement for joint marketing” at Jamsil Baseball Stadium in August 2024.
Under the agreement, Eastar Jet provides prizes such as airline tickets for events aimed at fans attending the Bears’ home games, while the Bears support promotion of the carrier through advertising placements at Jamsil.
With the start of the 2026 KBO League regular season, the partners will roll out additional promotions, including a ticket giveaway tied to the in-stadium cheering event known as “Bravo Time.” Eastar Jet will also hold an “Eastar Jet Brand Day” event next month.
“We decided to continue joint marketing with the Doosan Bears this year as well to communicate more closely with pro baseball fans,” an Eastar Jet official said.
* This article has been translated by AI.
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