Why Toss Is Publishing Books to Boost Users’ Financial Literacy

Toss, the mobile finance platform known for simplifying money transfers, is expanding its push to raise users’ financial literacy by publishing books. After releasing two personal finance titles in 2024 and 2025, it has now added a standalone book based on an industry tour of the United States.

According to the financial industry on the 16th, Toss Securities, a Toss affiliate, published “We Went!: Silicon Valley, Washington, D.C., and Texas,” a compilation of U.S. field reports. The book records analysts’ visits to key hubs of the U.S. economy.

In May 2024, Toss published “THE MONEY BOOK,” covering basic knowledge and everyday questions across saving, investing, loans, real estate and insurance. It ranked No. 1 on Kyobo Book Centre’s overall bestseller list online and offline and No. 1 in Aladin’s business and economics category. In November last year, Toss also published the economics magazine “The Money Issue.”

The steady publishing effort reflects Toss’ founding identity of building “a world where anyone can use finance conveniently and equally.” The company says people handle money throughout their lives but often lack opportunities to learn about it properly. Rather than focusing only on tactics for growing wealth, Toss has aimed to change how users think about money and plan their lives.

The book strategy also aligns with the MZ generation’s “text-hip” trend, in which reading is treated not only as self-improvement but as a shareable personal taste. As short-form content dominates, a culture of expressing values through text has spread, and efforts to explain finance in everyday language have drawn a positive response, the industry says.

Toss also appears to view higher financial literacy as a path to stronger brand trust. At the end of March, the Toss Bank website recorded 650,000 monthly visitors. The site offers financial content across 11 categories, and users have increasingly turned to it to find and read information they need.

Toss is also preparing a follow-up edition to “Unusual Challenge,” a book published for the company’s 10th anniversary in 2022, according to industry officials. A Toss official said the company is explaining finance in everyday language to break the perception that it is difficult and rigid. “Through books, we want to narrow gaps in financial understanding and create an environment where anyone can naturally build economic knowledge,” the official said.