In April, the user gap between South Korea’s streaming services Tving and Coupang Play widened again.
Mobile Index data released on the 4th showed Tving posted 7,708,645 monthly active users, while Coupang Play had 9,101,593. The difference was about 1.39 million users. Tving’s MAU fell 3.95% from the previous month, while Coupang Play rose 0.61%.
Among major platforms, Netflix logged 14,799,836 MAU, down 7.02% from the prior month. Wavve rose 1.27% to 3,897,570. Disney+ had seen its February MAU jump by nearly 1 million due to a compensation program for customers affected by a KT hacking incident, but in April it fell 8.31% to 3,462,195.
Coupang Play attributed its MAU increase to exclusive content, including new HBO titles and recently talked-about films. The film “The Man Who Lives With the King” was released exclusively on Coupang Play on April 29 through an individual purchase model. HBO original series “Euphoria Season 3” was also added.
Tving, in its third year streaming KBO games, saw users decline in April. While the pro baseball season opening was expected to boost traffic, the platform showed limited gains in new users.
Still, activity among existing users increased. A Tving official said, “MAU declined, but average daily active users rose by double digits from the previous month,” adding that repeat visits tied to the KBO League and Tving originals such as “Yumi’s Cells Season 3” and “Heart Signal 5” appeared to have helped increase viewing time.
* This article has been translated by AI.
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