Foreign Films Lead Korea Box Office Over May Holiday as 'Super Mario Galaxy' Tops Charts

Foreign films clearly dominated South Korea’s theaters over the May holiday. From May 3 to 5, “Super Mario Galaxy” and “The Devil Wears Prada 2” ranked No. 1 and No. 2 at the box office, while the long-running Korean film “Salmokji” followed at No. 3.

According to the Korean Film Council’s integrated ticketing network, “Super Mario Galaxy” led the box office for May 3-5, drawing 283,287 moviegoers. Its cumulative audience reached 1,110,698. After passing 1 million admissions on its seventh day in theaters, it continued to gain momentum through the Children’s Day holiday period, attracting family audiences.

“Super Mario Galaxy” follows brothers Mario and Luigi, who grow from Brooklyn plumbers into heroes who save the world. In this installment, they rescue Yoshi, who gets lost while on a mission in the Sand Kingdom, and set off on a new adventure. Analysts said its appeal as a family-friendly animated film fit well with May’s focus on family outings.

“The Devil Wears Prada 2” placed second, with 124,693 admissions over the same period and a cumulative total of 959,139. The film centers on Miranda, editor-in-chief of the legendary fashion magazine Runway, Andy, who returns as a planning editor after 20 years, and Emily, now a luxury brand executive, as they reunite and compete for influence in the fashion world amid a changed media landscape. The reunion of Meryl Streep and Anne Hathaway after 20 years helped drive audience interest.

In third place, Korean horror film “Salmokji” drew 108,222 moviegoers from May 3 to 5, bringing its cumulative audience to 2,836,231. Released April 8, it has sustained a long run, holding its ground even as foreign titles led the holiday box office.

“Salmokji” depicts what happens after a mysterious figure appears on a road-view image and a film crew heads to a reservoir for reshoots, only to encounter something in the dark, deep water. Directed by Lee Sang-min, it stars Kim Hye-yoon, Lee Jong-won, Kim Jun-han, Kim Young-sung, Oh Dong-min, Yoon Jae-chan and Jang Da-a. The film has exceeded its break-even point on the strength of immersive scares and word of mouth, and continued to draw audiences through the holiday.

“Project Hail Mary” ranked fourth, with 30,811 admissions over May 3-5 and a cumulative total of 2,706,646. Since opening March 18, it has remained near the top on word of mouth. Demand for premium-format screenings and repeat viewings helped it surpass 2.7 million admissions during the holiday period.

The holiday box office showed distinct audience splits, from families to women in their 20s and 30s. “Super Mario Galaxy” benefited from broad family appeal, while “The Devil Wears Prada 2” rode the strength of a familiar franchise. “Salmokji” continued to draw steady crowds through its long run and word of mouth. Observers are watching whether the trend through the end of the holiday will shape the broader box-office landscape for May.