Innocean is a Seoul-based advertising agency affiliated with Hyundai Motor Group.
The solution links TMAP, one of South Korea's most widely used navigation apps, with Innocean's digital out-of-home, or DOOH, media network in major commercial districts. The service aims to reach consumers on the move, connecting mobile and outdoor ads within a single campaign.
The service will initially use large digital billboards in key commercial areas, including The Monte near Gangnam Station and the K-Finance Building in Myeong-dong, central Seoul. Campaign packages can be arranged by day, week or month, depending on the advertiser's goals and campaign period.
Lotte Entertainment will be the first partner to use the solution to promote its film "Wild Thing," scheduled for release on June 3. TMAP users moving through the Gangnam Station area will see promotional messages for the film through both the navigation app and connected outdoor screens.
"By combining TMAP's mobility insights with DOOH, this solution opens a new way for brands to become part of consumers' everyday travel routes," an Innocean spokesman said.
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