The exhibition under the banner of "Design Seoul Walk," is scheduled to run from Friday to June 25 along a 150-meter sloped section of the DDP walking path, allowing visitors to explore Seoul's public design projects as they move through the space.
The exhibition moves design out of the gallery and into the city itself, tracing its presence across public campaigns, transport information, safety facilities, public art, and street furniture.
The exhibition space will feature a restrained palette of white, gray and black, with QR codes placed on major displays, allowing visitors to access background information and project details on their phones.
One section looks at how Seoul has built a consistent visual identity across the city including public campaign logos and a redesigned subway map.
Another section covers projects designed to make the city safer and more user-friendly including the conversion of unused subway spaces into public facilities such as lockers for runners, improved street kiosks, and enhanced safety signage.
The exhibition will also feature a media art project that uses the exterior of DDP as a large-scale digital canvas, along with public art installations and products developed through city support for design startups and small and medium-sized companies.
"The exhibition aims to show how design has shaped the city and people's everyday lives," said Choi In-gyu, a city official. "We hope visitors discover how design adds value to daily life — and how much pleasure it can bring."
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