Kang Dae-hyun, co-chief executive of Nexon Korea, made the remarks Tuesday in the opening keynote of the Nexon Developers Conference (NDC), the country's largest game knowledge-sharing event, which returned to Nexon's Pangyo campus for a three-day run.
"Implementation is getting easier, but it is not only getting easier for us — it is getting easier for everyone," Kang said. "A user's day is still 24 hours."
He argued that as AI writes more of the code, human judgment matters more, not less. The depth of context, he said, is the one thing a prompt cannot produce.
Kang pointed to a crowded market as the backdrop. About 2,800 games launched on Steam in 2015, a figure that swelled to some 20,000 in 2025, he said, yet only 608 of last year's titles drew more than 1,000 reviews.
He drew a parallel with an earlier shift, when commercial engines replaced in-house ones and freed studios to pour resources into art and content. Wider digital distribution, he added, then made being chosen among thousands of titles the real contest.
Now in its 19th year, NDC has expanded its AI sessions this year to spotlight how the technology is reshaping content creation across the games industry.
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