CJ Olive Networks is set to support the transition to UHD and artificial intelligence (AI) in the domestic sports broadcasting market. Leveraging its years of experience in broadcast media system integration (SI), the company plans to implement a future-oriented sports broadcasting infrastructure model.
On July 14, CJ Olive Networks announced that it has secured a project to build next-generation UHD and AI broadcast trucks for sports marketing firm Next Creative, aiming to enhance sports broadcasting infrastructure.
CJ Olive Networks will comprehensively handle the entire process, from space-efficient design to broadcast system construction and various permitting tasks. Next Creative, which encompasses the entire sports and entertainment value chain, is responding to market trends that emphasize high-quality broadcasts.
Sports broadcast trucks operate with numerous equipment and personnel simultaneously on-site. Therefore, precise system design, optimized workflows, and scalability for various broadcasting environments are crucial. The company plans to implement a system structure that enables smooth operation of multiple UHD cameras and on-site production and transmission.
Additionally, the company will gradually introduce an AI-based production system. CJ Olive Networks aims to support a next-generation AI production environment that includes automatic highlight generation, slow-motion and key scene selection, and graphics generation based on game data.
Through this initiative, CJ Olive Networks expects to reduce repetitive production tasks, allowing for faster and more precise broadcast operations, ultimately enhancing production competitiveness.
Next Creative plans to leverage this broadcast truck construction to enhance its on-site production capabilities and solidify its competitive edge as a sports marketing company. The firm was previously selected as a 'Leading Company in the Sports Industry' by the Korea Sports Promotion Foundation.
Shin Bong-ho, head of broadcasting and media at CJ Olive Networks, stated, “Through the construction of the Next Creative broadcast truck, we will create a differentiated sports broadcasting environment that combines UHD ultra-high definition and AI technology, supporting our clients' competitiveness in the rapidly changing broadcasting market.”
Meanwhile, CJ Olive Networks is strengthening its market competitiveness in broadcasting and media IT services. The company plans to expand its services to encompass the entire process, including planning, consulting, development, network, and infrastructure construction, as seen in its project to enhance the broadcasting system at the esports venue Roll Park.
* This article has been translated by AI.
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