Nvidia is celebrating its 30-year partnership with Sega by supporting the iconic game developer's titles on its next-generation PC platform, RTX Spark, while expanding its AI-based gaming ecosystem.
At an event held on July 15 in Akihabara, Tokyo, Nvidia highlighted its long-standing collaboration with Sega and announced that major Sega games, including the new 'Virtua Fighter Crossroads,' will be supported on RTX Spark.
RTX Spark is a superchip designed for slim Windows laptops and compact desktops, featuring a combination of ray tracing, DLSS, and AI technology to deliver a high-performance gaming environment.
The partnership dates back 30 years, when Nvidia's NV1 graphics chip was utilized to create the PC version of Sega's flagship fighting game, 'Virtua Fighter,' contributing to the early development of the 3D gaming market.
Attendees at the event included Jensen Huang, CEO of Nvidia; Haruki Satomi, CEO of Sega; Shuji Utsumi, COO of Sega; and Yu Suzuki, the creator of 'Virtua Fighter,' who discussed the technological collaboration and future gaming platform strategies of both companies.
Nvidia plans to continue expanding the RTX Spark ecosystem in collaboration with Sega and other game developers, aiming to provide next-generation gaming experiences that integrate AI and graphics technology.
Industry experts anticipate that as AI expands its applications in game development, graphics processing, NPC behavior, and content creation, collaborations between AI semiconductor companies and game developers will increase.
Nvidia's strategy with RTX Spark is to target a new PC platform market that encompasses personal AI, content creation, and gaming.
* This article has been translated by AI.
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