BAT Rosman is expanding its support for single-parent families beyond economic independence to include activities that enhance emotional bonds within families.
On September 3, BAT Rosman announced the completion of its 'Family Photo Studio' campaign, conducted in collaboration with the Korea Social Welfare Association and the self-photo studio brand Auditimode.
The campaign, which ran from June to August, involved 60 single-parent families. It provided opportunities for families who found it difficult to take family photos due to financial constraints or lack of time.
To ensure participants could shoot without feeling self-conscious, the campaign utilized private room-style photo studios. Families were able to choose their preferred location from 12 Auditimode branches in the metropolitan area and schedule their photo sessions.
This initiative is part of a broader support program for single-parent families that BAT Rosman has been conducting in partnership with the Korea Social Welfare Association for 11 years. The company has been assisting single-parent families in achieving social and economic independence.
Previous programs included the 'Single-Parent Family Counseling Center' to support child-rearing and education, and the 'Christmas Warm Box' initiative, which provided winter clothing supplies.
A representative from BAT Rosman stated, "We will continue to carry out tailored social contribution activities for those in need of social attention and support."
* This article has been translated by AI.
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