LG Uplus announced on September 3 that it will participate as a media partner in the 22nd Jecheon International Music and Film Festival, supporting the festival's promotion and operating the '2026 Jecheon International Music and Film Festival Special Venue' on U+tv.
The festival will take place from September 3 to 8 in Jecheon, North Chungcheong Province, featuring 189 films from 51 countries and performances by 37 teams. The main screening venue, Jecheon Culture Center, will expand from four to seven screening rooms.
LG Uplus will introduce festival programs and films, support the expansion of cultural and artistic content, and host customer invitation events to enhance the audience's experience of the festival.
For customers unable to attend in person, the '2026 Jecheon International Music and Film Festival Special Venue' will be available on U+tv, allowing viewers to feel the atmosphere of the event. This special venue will curate music films and performance-related content available on U+tv to align with the festival's theme.
LG Uplus has been providing cultural and public interest content through initiatives such as 'U+STAGE,' which offers free access to classical music, opera, ballet, and art exhibition videos, as well as partnerships with the Jarasum Jazz Festival and a dedicated VOD section for Korean independent films.
On the festival's opening day, a special broadcast of the U+tv content curation program 'U+tv Magazine' will feature highlights from the Jecheon International Music and Film Festival. Director Jang Hang-jun, the festival's executive chairman, along with announcer Park Sun-young and Cine21 editor Song Kyung-won, will discuss this year's major films, programs, and behind-the-scenes stories.
The special broadcast will cover key programs of this year's festival, including the opening film 'Congo Boy,' the newly established international competition section 'Divine Comedy,' and a special exhibition of Chinese film composer Zhao Jiping. It will also introduce programs that allow filmmakers and audiences to interact, such as 'Talk to You,' the outdoor performance 'One Summer Dream,' and the overnight screening program 'Nocturne Special,' where film and music can be enjoyed together.
Oh In-ho, head of media business at LG Uplus, stated, "Through our partnership with the Jecheon International Music and Film Festival, we aim to make it easier for more customers to access cultural and artistic content that combines music and film. We will continue to expand our collaboration with domestic and international cultural institutions to provide differentiated content experiences to our customers."
* This article has been translated by AI.
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