Roborock is expanding its business from indoor cleaning to outdoor robotics, building on its success as the global leader in the robot vacuum market. The competition in robot vacuums is evolving beyond suction power and mopping performance to include autonomous navigation and object recognition technologies, marking a shift towards 'home robotics.'
On September 4, Roborock announced its participation in IFA 2026, Europe’s largest consumer electronics show in Berlin, where it will unveil next-generation robot vacuums, vacuum-mop hybrids, and outdoor products. This year’s exhibition theme is 'Rocking Life with You.'
At IFA, Roborock will showcase its flagship 'S10 MaxV Ultra Steam,' along with the 'S10 MaxV Flow' and 'Qrevo Edge3.' The S10 MaxV Ultra Steam features a steam mopping function and a suction power of up to 36,000 Pa. It can navigate double thresholds up to 8.8 cm high and recognize over 300 objects. The vacuum-mop hybrid 'F25 Ultra Steam Gen2' combines high-temperature steam and hot water for floor cleaning, integrating vacuuming, mopping, and cordless cleaning.
Notably, Roborock is expanding its product line beyond indoor cleaning to include outdoor markets with pool cleaning robots and robotic lawn mowers. This strategy leverages the autonomous navigation and obstacle recognition technologies developed for its robot vacuums, aiming to broaden the application of robotics technology and secure new growth opportunities beyond the limited indoor robot vacuum market.
Meanwhile, Roborock continues to dominate the global robot vacuum market. According to market research firm IDC, Roborock ranked first in both shipments and sales in the global robot vacuum market in the first half of 2026, leading in key markets such as South Korea, Germany, the Nordic countries, and Turkey. This indicates that Chinese companies are expanding their market share in the premium robot vacuum segment beyond just price competitiveness.
Ricky Ma, Roborock’s General Manager for Europe and the Americas, stated, 'Our goal is not just to create smarter robots, but to automate repetitive tasks and give customers more time back. We aim to provide optimized solutions for each region so that more consumers can experience future home care.'
* This article has been translated by AI.
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