Gmarket is expanding its shopping interface beyond traditional product searches by introducing a generative artificial intelligence (AI) feature.
On September 6, Gmarket announced the launch of the 'Gmarket ChatGPT Plugin,' which allows users to explore and receive product recommendations through the ChatGPT platform.
Users can log into ChatGPT, select 'Plugins' from the left menu, and enter 'gmarket' in the search bar to connect to the service.
This marks the first time a major open market in South Korea has offered direct product exploration and recommendation services within ChatGPT. The plugin connects a wide range of products from Gmarket, including digital goods, electronics, fashion, beauty, groceries, and home and leisure items, to AI shopping.
For example, a user can input, 'Recommend a gift set for my parents who love Hanwoo beef, around 200,000 won for Chuseok,' and the AI will suggest products based on the specified criteria such as purpose, price range, and recipient.
After reviewing the recommended products, users can navigate to the Gmarket purchase page to complete their transactions. The structure allows for product exploration and recommendations to be conducted by AI, while actual purchases are made through Gmarket.
This new feature is also expected to provide sellers with increased exposure for their products, as it allows for visibility beyond traditional portals and shopping platforms to AI-based channels.
Gmarket anticipates that the specific presentation of purchasing intentions and conditions will enable more precise recommendations that connect consumer demand with available products.
In the future, Gmarket plans to enhance the accuracy of product recommendations based on customer usage patterns and to continuously expand the range of applicable products and categories.
* This article has been translated by AI.
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