Hurom is introducing its premium juicer, the H90, which minimizes user involvement from ingredient preparation to juicing and cleaning. The company has enhanced its hands-free juicing technology and raised the product price to the 700,000 won range to expand its high-value product lineup.
Hurom announced on September 7 that the H90 will be released on September 14. The H90 features 'Intelli Juicing,' which automatically detects the state of the ingredients to control the juicing process, and 'True Easy Clean' for improved cleaning convenience.
The hopper capacity has increased by 38% to 2.5 liters compared to previous models. A patented spiral blade automatically cuts the ingredients. If the ingredients become jammed during juicing, the machine detects this and automatically reverses, notifying users when the process is complete.
Cleaning has also been made easier. For the first time in Hurom's home juicers, dishwasher-safe materials have been applied to the drum and key components. A simple cleaning function allows users to rinse the drum with water and immediately juice the next batch of ingredients.
In April, Hurom considered setting the retail price of its premium juicers at around 500,000 won, but the H90 has been priced at 719,000 won. This marks a significant increase compared to the previous mainstay home products, which were priced between 300,000 and 400,000 won.
The H90 is also the first Hurom juicer to feature an electronic display. Users can track their juicing history, and the device supports 18 languages. Recipes for juice, nut milk, and ice cream can be accessed via QR codes.
Last year, Hurom reported sales of 118.2 billion won, a decrease of 11.4% from the previous year, with operating profit down 14%. The company aims to boost domestic and international sales by expanding its premium home products and commercial juicers this year.
The H90 will be available in matte black and mushroom colors, with a retail price of 719,000 won. From September 14 to 20, it will be sold for 649,000 won on Naver, along with a juice kit and mini tea master.
Kim Jae-won, CEO of Hurom, stated, "The H90 juicer is an innovative product that embodies Hurom's technology and expertise, designed to significantly reduce the user's burden throughout the entire juicing process, from preparation to juicing and cleaning. I hope more people can enjoy easier health every day."
* This article has been translated by AI.
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