CJ CheilJedang has established a technical support hub for flavoring materials in Singapore, enhancing its strategy to penetrate the Asia-Pacific market. The company aims to expand collaboration with local food companies by supporting technology development and commercialization of flavoring materials.
On September 7, CJ CheilJedang announced the opening of its 'Global Technical Center' for flavoring materials at the Biopolis research complex in Singapore. This center is the fourth of its kind, following those in Korea, Chicago, and Wageningen, and will provide technical support to clients in the Asia-Pacific region.
The Global Technical Center will develop technologies to apply CJ CheilJedang's flavoring materials to products produced by clients, ensuring the desired taste is achieved. The center will also assist in the commercialization process to apply the developed technologies to actual products. Key flavoring materials include 'TasteNrich,' 'CJ TIDE,' and 'Add-Mi' nucleic acid solutions.
CJ CheilJedang plans to use the Singapore center as a base to expand technical exchanges and collaborations with major food companies in neighboring countries. The company aims to develop tailored solutions for clients' products, particularly focusing on the premium flavoring material 'TasteNrich' to boost sales in the Asia-Pacific region.
TasteNrich is a natural flavoring material produced using CJ CheilJedang's microbial fermentation research and development technology. It is made from naturally derived ingredients, such as sugarcane, without artificial additives. By utilizing TasteNrich, food manufacturers can maintain flavor while reducing sodium and other additive content. CJ CheilJedang plans to diversify the TasteNrich product line to provide flavor solutions tailored to client needs.
Previously, CJ CheilJedang held an opening ceremony for the Singapore Global Technical Center on September 1, attended by officials from the Singapore Economic Development Board (EDB) and the South Korean Embassy in Singapore. From September 2 to 4, the company invited key clients from the Asia-Pacific region to showcase its flavor and nutrient products and food application solutions.
A representative from CJ CheilJedang stated, "The Singapore Global Technical Center will enable us to collaborate more closely with clients in the Asia-Pacific region. We will provide solutions that meet both health and taste requirements based on our differentiated technology and product capabilities."
Earlier, in July, CJ CheilJedang restructured its business model from a focus on food and bio to three sectors: lifestyle food, technical materials, and core materials. The technical materials division includes global flavoring materials such as nucleic acids and the natural flavoring material TasteNrich, as well as eco-friendly plastic materials like PHA.
* This article has been translated by AI.
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