Musinsa Beauty has partnered with Onnuri Pharmacy to introduce 'Pharmacy Beauty.' This new retail model aims to integrate the expertise of pharmacies with beauty stores, offering high-performance cosmetics and inner beauty products.
On September 7, Musinsa and Onnuri Pharmacy announced that they will unveil Pharmacy Beauty at the 'Musinsa Beauty Hongdae' store, set to open on the 11th in the Mapo District of Seoul. Pharmacy Beauty is a health and beauty platform that provides customer-tailored curation centered on high-performance cosmetics and inner beauty products, leveraging the expertise of pharmacies and pharmacists.
The Musinsa Beauty Hongdae store will span approximately 400 pyeong, consisting of four floors from basement level one to three above ground. Onnuri Pharmacy will occupy the entire basement level one, covering 176 square meters (about 53 pyeong). The two companies established a partnership for Pharmacy Beauty collaboration in August.
Onnuri Pharmacy is the largest pharmacy chain in South Korea, with a network of over 2,200 franchise locations. It offers wellness products, including pharmacy-exclusive cosmetics and high-performance health supplements.
This partnership was initiated in response to the growing trend of consumers prioritizing product functionality and efficacy in the beauty market. The goal is to create a 'one-stop shopping' environment where customers can explore and purchase beauty products, including cosmetics, skincare, fragrances, and pharmacy-exclusive items, all in one location.
Musinsa Beauty and Onnuri Pharmacy will collaborate from the product selection stage. They will jointly identify brands and products that meet customer demand from Onnuri Pharmacy's high-performance and inner beauty offerings, based on Musinsa Beauty's customer data and beauty trend analysis.
Pharmacists will be on-site to assist customers in selecting products that address their skin concerns and goals. Additionally, there will be dedicated curation zones for hair and scalp care, as well as acne and trouble-specific consultations, providing specialized advice and product exploration services.
Through this collaboration, Musinsa Beauty plans to respond to the diversifying demand for K-beauty. With domestic pharmacies becoming popular shopping destinations for foreign tourists seeking high-performance cosmetics, the company aims to expand its global customer reach in Hongdae, a hotspot for the 2030 generation and international visitors.
A representative from Musinsa Beauty stated, "As more customers carefully consider product functionality and efficacy, the demand for a professional beauty shopping experience is also increasing. We will enhance our collaboration with Onnuri Pharmacy to provide a broader and more specialized K-beauty shopping experience in one space."
Meanwhile, according to the Korea Tourism Organization, foreign tourists' card spending in South Korea reached 2.1222 trillion won in May. Notably, the consumption at pharmacies has surged by 206% compared to the same month last year, as more foreigners purchase regenerative creams and other products after beauty treatments.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.