LF, a lifestyle and culture company, has launched the third collaborative collection of the British heritage brand Barbour with British designer brand Paul Smith. This collection modernizes British classics by incorporating Barbour's heritage with Paul Smith's distinctive colors and wit.
On September 7, Barbour announced the release of its third collaboration with Paul Smith. The collection, inspired by the Highland Games, a traditional Scottish sports festival, features a total of 38 items, including clothing, shoes, and accessories. It utilizes unexpected materials such as merino wool and corduroy, along with seasonal colors.
Recently, the fashion industry has seen brands actively reinterpret their long-established design assets and iconic styles with contemporary sensibilities to strengthen their brand identities. This approach goes beyond merely restoring past popular products or designs; it expands the unique history and design codes of the brand with new materials, colors, and narratives to connect with a new generation.
The core of the collaboration is the reinterpretation of Barbour's signature tartan. Paul Smith has added his unique color sense and patchwork of various fabric pieces to Barbour's classic and muted tartans, creating a distinctive design for both brands.
The standout item, the 'Viewport Jacket,' has been reimagined in a merino wool fabric featuring a windowpane check pattern, while the 'Transport Jacket' is presented in charcoal mélange merino wool. A deep navy corduroy version of the Viewport Jacket has also been introduced.
Classic wax jackets now feature new seasonal colors such as russet and bottle green. Additionally, knitwear with Paul Smith's signature stripes, tartan patchwork shirts, Wellington boots, and pin badges are included in the collection.
The 2026 Fall/Winter campaign tells a story set against the backdrop of Scotland's nature and the Highland Games. Continuing from the previous season, Leon Ward directed the campaign, adding a touch of restrained British humor to Scotland's natural beauty, traditions, and craftsmanship.
A Barbour representative stated, "The third collaboration with Paul Smith is a collection that preserves Barbour's tartan and iconic outerwear heritage while adding Paul Smith's unique colors and wit. We aimed to convey the shared British identity of both brands in a new way, from the products to the campaign."
Meanwhile, LF has a diverse portfolio of imported brands, including Barbour, the American outdoor footwear brand Keen, and the recovery footwear brand Ufos.
* This article has been translated by AI.
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